After failing the CAT exam multiple times, Prafull was lost but determined. With just ₹8,000 in his pocket and zero business background, he started a humble tea stall near a highway. What made him stand out wasn’t just the chai—but his fearless, creative marketing. From English-speaking customer pitches to open-mic nights, he made his tapri feel like a brand. Slowly but surely, MBA Chaiwala grew into a youth-driven franchise across India.